For LCBO, we conceptualized and executed a print, OOH and social campaign for the 2016 holiday season.

For print, we created a series of single page ads focused on gift cards. 

For OOH, they wanted to do something experimental so using their new e-comm functionality, we built a virtual store. With an extensive media buy throughout the downtown core, we built shelf-like creative that allowed commuters to shop the wall through mobile by using the LCBO App. 

For social, we created a series of carousel ads and link ads. The carousel ads were built around the various personalities in their gift guide, aiming to assign a lighthearted nickname to the people on your list. For the link ads, we were inspired by the countdown to the holidays and created 30+ link ads that ran every day featuring a different product.