http://www.lauraserra.work/reitmans daily 0.75 2016-05-25 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1464189857850-W6QHDIN4EHORLE7MBVGU/Screen+Shot+2016-05-25+at+11.24.03+AM.png Reitmans - How To Wear The Soft Pant https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1464189857850-W6QHDIN4EHORLE7MBVGU/Screen+Shot+2016-05-25+at+11.24.03+AM.png Reitmans - How To Wear The Soft Pant https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1464190461137-DNH6TJ6CUPCTIL1XKQMM/Screen+Shot+2016-05-25+at+11.34.03+AM.png Reitmans - The Parka http://www.lauraserra.work/the-globe-and-mail daily 0.75 2015-04-21 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429629604845-IH0IVG2K65OZV6Y4XZVW/society14to3.JPG The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429629604845-IH0IVG2K65OZV6Y4XZVW/society14to3.JPG The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429629632968-IJ5RWB0X7C7K5RDSHL2O/Screen+Shot+2015-04-21+at+11.20.17+AM.png The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631190773-IN50SWVPGE1FIMO739KR/image-asset.jpeg The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631214535-92I9K3A163ZHO844HSSI/image-asset.png The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631367488-9I0DRLIFQ5H7FT1TSZZB/RE_JoeFresh_PinkTartan_AfterParty1.jpg The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631651045-CA3NKSPIYJ0K251EIH2Z/Screen+Shot+2015-04-21+at+11.53.52+AM.png The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631483415-2T822LXMW5PDAAFESPFL/society28to6.JPG The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631492791-FSEST5TDM1UZPNR6Y5KW/Screen+Shot+2015-04-21+at+11.51.07+AM.png The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631762829-09F6V7NOBWTGK5T4MDF5/society-cutout29to1.JPG The Globe & Mail https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429631772313-ZTTKDGVP3K347N2XWW2A/Screen+Shot+2015-04-21+at+11.55.50+AM.png The Globe & Mail http://www.lauraserra.work/grey-goose daily 0.75 2019-01-14 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429632681225-5GR5EU05OYY4GSUZT1QQ/image-asset.jpeg Grey Goose - Grey Goose VX Launch https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429632681225-5GR5EU05OYY4GSUZT1QQ/image-asset.jpeg Grey Goose - Grey Goose VX Launch http://www.lauraserra.work/aldo daily 0.75 2015-04-21 https://static1.squarespace.com/static/55365d0be4b0819833f2d656/553696dbe4b045515a75a0a7/55369bb5e4b0e49a1e2be36f/1429642177373/ ALDO - ALDO Fights Aids https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429641199971-18GAJ1ZW64DLQP84EA2V/ALDO+FIGHTS+AIDS_Bracelet+Stack.jpg ALDO https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429643514530-6ITNN8504BXVDEO2A8KJ/ALDO+FIGHT+AIDS_%23FriendsFight_Waris+Ahluwalia.jpg ALDO http://www.lauraserra.work/open-wines daily 0.75 2016-05-25 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429639777478-0GOUV8DY6XRGB8NEMAXT/Screen+Shot+2015-04-21+at+2.06.45+PM.png Open Wines https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429639777478-0GOUV8DY6XRGB8NEMAXT/Screen+Shot+2015-04-21+at+2.06.45+PM.png Open Wines https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429639722692-VYA37XP0FJACSLM34C6G/image-asset.jpeg Open Wines - OPEN Wines #BeOpenParty https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429639807248-AE5N5O393WG2JXBI3ULG/SYarhi+OPEN+Wine-3959.jpg Open Wines https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1429639846366-BUZUF8VGJILA6H20IVNB/SYarhi+OPEN+Wine-3727.jpg Open Wines http://www.lauraserra.work/flock daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1463604166842-ZNWW0SEJ9NC5O4K8UO1A/FLOCK+DESIGN+SERIES.jpg FLOCK Full restaurant concept: naming, positioning, brand design, and restaurant interior design. Role: Freelance CD https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1463604166842-ZNWW0SEJ9NC5O4K8UO1A/FLOCK+DESIGN+SERIES.jpg FLOCK Full restaurant concept: naming, positioning, brand design, and restaurant interior design. Role: Freelance CD http://www.lauraserra.work/nbpa daily 0.75 2016-05-19 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1463605172852-WCEWMJZ6DF5BAAO7EHYF/Screen+Shot+2016-05-18+at+4.56.38+PM.png NBPA - NBAPA All-Star Video https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1463605172852-WCEWMJZ6DF5BAAO7EHYF/Screen+Shot+2016-05-18+at+4.56.38+PM.png NBPA - NBAPA All-Star Video https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1463605018744-FRDBMJGWEC0EZK08X3HI/Screen+Shot+2016-05-18+at+4.56.38+PM.png NBPA - NBPA All-Star Video http://www.lauraserra.work/lcbo daily 0.75 2016-11-23 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1479860531368-30UL2UBAXU1WDTFFUZYN/Screen+Shot+2016-11-22+at+7.09.55+PM.png LCBO https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1479859818490-RE3EXD8T9EMQG36Z0WPF/Screen+Shot+2016-11-22+at+7.09.55+PM.png LCBO https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1479859310449-MYQB8HCZIDNYYPKCP2DV/Screen+Shot+2016-11-22+at+7.00.35+PM.png LCBO https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1479860082521-7F9DPQDGK9CQ3DY8JXYA/LCBO_CAROUSEL_SPIRITS_Nov24-30_5.jpg LCBO https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1479860179126-9BIDLZOAU6DR7G1UQQ27/LCBO_Gifting_Nov25.jpg LCBO http://www.lauraserra.work/vitus-magazine daily 0.75 2016-11-11 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878764511-X003O09P2JGA32D53XSO/Scene-12-cover.jpg Vitus Magazine http://www.lauraserra.work/work daily 1.0 2022-12-21 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040843638-DHNGA01255DHEIB85O7G/HOP-Day-1-1.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040849343-194ZLUHWJDXT8AVAS1UB/HOP-Day-1-23.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040858485-P9OKSW6DKY5UMRZ443JI/HOP-Day-2-12.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040872608-4H2TCRR0N88SPBYZQ5TT/HOP-Day-3-22.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040876686-5KT7O49U46Y2TN3HLBX2/HOP-Day-3-31.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040885740-B3Z3157O7JV2CJPALSIY/HOP-Day-4-13.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040894472-1CG6GX82A843RGLS5X1B/HOP-Day-5-5.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671040899206-C528YKNONEABWIRS0X5D/HOP-Day-5-9.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671041086607-G8Y7EISKDYG08KJDCBPL/HOP-Day-5-1.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671041095772-EH5EA7TUTNOZXQHB91SE/HOP-Day-3-26.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671041100090-8DWMDYGO0YG4A7VL356U/HOP-Day-3-18.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1671041114563-ND4YDS691M50SRTLXNFO/HOP-Day-1-6.jpg CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/0166180c-c8a3-43a5-bf84-e46c7b9d6cc3/Screen+Shot+2022-12-21+at+11.17.14+AM.png CREATIVE DIRECTOR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/5dfcf266-189f-49eb-9655-472be6088ec4/Screen+Shot+2022-12-21+at+11.16.57+AM.png CREATIVE DIRECTOR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1547427099703-YVXL9DFJRHYKLUDEONPQ/Screen+Shot+2019-01-13+at+7.49.18+PM.png CREATIVE DIRECTOR https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1628457900497-PE1UA4IFTO3QKS33LXFN/image-asset.png CREATIVE DIRECTOR - Google + DMS shopHERE 2021 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1547601434992-YLPILL1AM7I0GKM6A6F9/Screen+Shot+2019-01-15+at+8.16.51+PM.png CREATIVE DIRECTOR - NIKE x NBA Launch Campaign 2017 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1657043334762-MZ5O43IW0O0O6M88ZBZ0/image-asset.jpeg CREATIVE DIRECTOR - Twizzlers Canada | Untwist with Twizzlers http://www.lauraserra.work/1800-tequila daily 0.75 2018-07-16 https://static1.squarespace.com/static/55365d0be4b0819833f2d656/5b4d2220352f5363a7618454/5b4d22330e2e72efc58a5892/1531781683318/ 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781701019-DU9HP093AYMFK8O8W16S/1800_Tequilla_180712_2686.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781706956-GRI9BKCJG02G8TIH7YG5/1800_Tequilla_180712_2643.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781715733-KVWWPD3A25U8PA62XW8A/1800_Tequilla_180712_2797.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781737344-OOAD4NUW3WX2AKO0XMVV/1800_Tequilla_180712_3166.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781745853-QERJA4MDFNMPH1Y2K2SW/1800_Tequilla_180712_3676.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781767048-PARZWPZEROYFKWJ2KVCX/1800_Tequilla_180712_2597.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781810914-P8BQUHVXPI27NR1YTC55/1800_Tequilla_180712_3190.jpg 1800 Tequila https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1531781782738-TGA16DDA9XPJ8R6RLQ8D/1800_Tequilla_180712_4108.jpg 1800 Tequila http://www.lauraserra.work/up-cannabis daily 0.75 2019-05-08 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557330784810-BWSNHZG36M3XJUS0LSQA/Screen+Shot+2019-05-08+at+11.52.41+AM.png Up Cannabis - Up North Launch 2018 http://www.lauraserra.work/narrative daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557873608669-YONBDVEPLNYPR0JISRVE/Screen+Shot+2019-05-14+at+6.38.09+PM.png Narrative Complete redesign and repositioning of Narrative, Strategy Magazine’s 2019 Gold Agency of the Year. Role: CD + Copywriter https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557873608669-YONBDVEPLNYPR0JISRVE/Screen+Shot+2019-05-14+at+6.38.09+PM.png Narrative Complete redesign and repositioning of Narrative, Strategy Magazine’s 2019 Gold Agency of the Year. Role: CD + Copywriter https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557873629177-99NKQIWLHFPX7QX98T0I/Screen+Shot+2019-05-14+at+6.39.15+PM.png Narrative https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557873634115-ZGH048AQ54JXN1TBWE0Q/Screen+Shot+2019-05-14+at+6.39.25+PM.png Narrative https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1557873638096-K9OPRHRWFOY2O8LI0QWZ/Screen+Shot+2019-05-14+at+6.39.40+PM.png Narrative http://www.lauraserra.work/ctc daily 0.75 2020-12-29 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277046307-0FAXHAFTPRZL3GDQPLVF/image-asset.jpeg CTC - Earmuffs Cinnamon Toast Crunch General Mills 15s TV https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277046307-0FAXHAFTPRZL3GDQPLVF/image-asset.jpeg CTC - Earmuffs Cinnamon Toast Crunch General Mills 15s TV https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277046293-H2CF4KRK3QT49N0LSZ8Q/image-asset.octet-stream CTC http://www.lauraserra.work/rbc daily 0.75 2020-12-29 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277687683-YMHUN4Q8ZB2QZ9AT1HTS/image-asset.jpeg RBC - The Eli Experience RBC 30s Digital https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277687683-YMHUN4Q8ZB2QZ9AT1HTS/image-asset.jpeg RBC - The Eli Experience RBC 30s Digital https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1609277687670-Q3DEIHNS2MP4414ZJNYA/image-asset.octet-stream RBC http://www.lauraserra.work/stush daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1628462142344-6JOAM9QYLI3DYBMV9TLP/image-asset.png Stush Patty - Stush Patty | Brand Design Stush Patty, a local independent gourmet Jamaican Patty company, came to us looking for help to reinvent their brand. The challenge was to reimagine their brand identity and visual language to ensure it was a true reflection of the quality products it was producing: the first ever patty made with natural, real ingredients. The bonus? The shells were even vegan. The brand was beginning to gain traction within the market but was struggling to get into high end retail chains because the STUSH branding wasn’t meeting a certain standard. Our goal? Create a compelling package design that would stand out in the frozen food section, attract a premium customer, and eventually make the frozen patty as accessible as the frozen pizza. Role: ECD https://images.squarespace-cdn.com/content/v1/55365d0be4b0819833f2d656/1628462142344-6JOAM9QYLI3DYBMV9TLP/image-asset.png Stush Patty - Stush Patty | Brand Design Stush Patty, a local independent gourmet Jamaican Patty company, came to us looking for help to reinvent their brand. The challenge was to reimagine their brand identity and visual language to ensure it was a true reflection of the quality products it was producing: the first ever patty made with natural, real ingredients. The bonus? The shells were even vegan. The brand was beginning to gain traction within the market but was struggling to get into high end retail chains because the STUSH branding wasn’t meeting a certain standard. Our goal? Create a compelling package design that would stand out in the frozen food section, attract a premium customer, and eventually make the frozen patty as accessible as the frozen pizza. 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